WELCOME TO DESIGNIAN CREATIVE
MY AIM IS TO MAKE YOUR
BRANDING AND ONLINE
PRESENCE A PIECE OF CAKE.
Hi, I’m Ian Knott, and I’ll be the first to admit – I’m a terrible salesperson! So I prefer to let my work and reputation do all the talking for me.
I like to exceed people’s expectations – which means they often become my best sales people. Much of my work comes from referrals from happy customers.
That’s why you’ll find I go out of my way to make the experience of getting your business online or visible with some fresh new branding or marketing material a pleasurable one.
There’s no need to put things in the ‘too hard basket’ any longer.
Whether it be a refresh or some branding for a new business – I can sort that for you. Need a website made or your tired old site redesigned? I can sort that too. Brochures, signage, general graphic design or social media imagery? I got you.
WHY YOU NEED A MAINTENANCE PLAN
Your new website is like a car...
It starts out shiny and new. No wear and tear. Designian websites are like driving off the lot in a brand new custom-ordered Mercedes. The code base is the best and newest available with the most reputable parts. Everything looks and feels smooth and fast.
3rd Party Integrations: Plugins are like car manufacturer suppliers
In a car, many parts are made by a 3rd party supplier. Some of those 3rd party companies may go out of business, get bought or sold, or stop making the part in the future, and those elements are beyond Mercedes' control.
We select plugins and add-ons to websites made by reliable, reputable companies whom we have vetted extensively, but we can’t control their future business decisions. The company making the plugin may change focus. Maybe they get hit by a bus.
Like car manufacturers, most websites today require 3rd party integrations. The alternative — coding or manufacturing your own version of every part— is an unrealistic and unprofitable business model. It makes the car and website cost way too high for small businesses and car manufacturers. Even Bentleys have parts from other manufacturers: more than 700 businesses supply 18,000 parts to each Bentley.
You MUST care for it: Monitoring and maintenance
A new car requires monitoring and maintenance from the day it is pulled off the lot. Fill it with gas, wash it, change the oil, brake pads, rotate and replace the tires, replace the battery. Add and maintain the coolant, windshield washer fluid and oil. Buy and maintain insurance and registration.
WordPress websites need their theme, plugins, and WordPress versions updated regularly. They need to be monitored in case of an outage. The forms need to be tested on occasion. Someone needs to click-through the website. If you never drive your car, you never know if anything’s wrong. We hop behind the wheel for you to make sure the website is driving correctly.
Like a new car, higher performing new websites will need more extensive monitoring and maintenance sooner. For example, a high-performance race car needs a lot more attention and care than a base model Toyota Corolla. A simple 5-page marketing websites with no fancy tricks will require less work than a 200-page site with dynamic content, real estate listings, custom-designed social media feeds, and shopping carts. There’s just more complexity to the latter.
Mileage varies: Website speed and performance
A Honda Fit gets 17km/litre. A Ford F-150 gets 7km/litre. BUT both vehicles can drive through the country enjoying the 100kph speed limits side by side. It takes a lot more horsepower to keep that giant F-150 rumbling along, which equates to filling up the tank more often. One just spends more money on petrol than the other.
Summary: Take care of your car, and your website.
I love designing new logos, and all the marketing collateral that flows on from them. I can design you some flash brochures, vehicle graphics, email signatures, social media posts, flyers, billboards, advertising and more. One off jobs or ongoing, high frequency templated output – I can do it all. Not only will it look good – but it’ll be super accurate. I have a VERY good eye for detail.
If you need photos taken of your staff, or products for your website or marketing collateral – I can do that. I know what makes a good picture and have all the gear to achieve it. Food photos for menus are a speciality. I can even do any clearcutting needed.
Over the last 25 years, I’ve had more than 4000 pieces of writing published in New Zealand and overseas. Whether you need copy written for your website, a company brochure, flyer or some slick marketing wording for an advertisement – I’ve got you covered. If I can’t do it myself, I have trained journalists and copywriters on hand who live and breathe this stuff.
JUST A SAMPLE OF MY AWESOME CLIENTS
IT DOESN’T HAVE TO BE DIFFICULT
FEATURED HAPPY CUSTOMER
“I had been recommended Ian’s services through a friend when I set up my new business and needed a website.
Ian made the process extremely simple. He not only helped me with wording but also came up with some wonderful ideas and inclusions for my website and also when he prepared by business flyers. I have found dealing with Ian extremely simple and efficient. I am not very “tech savvy” and Ian talked me through areas and has helped me continuously.
I would 100% recommend Ian to anyone and have already done so. Many thanks Ian, I have really appreciated the way you have assisted me and I look forward to a long and continued business relationship.”
CONVEYANCING PRACTITIONER, PROPERTY TRANSFER OFFICE