Educational Child Care Centre Inc.

With a change of manager and a rebuilt centre, the Educational Child Care Centre Inc. decided it was time to update the branding it had had for decades.

The logo I designed utilises positive and negative space to show three hands. The large hand symbolises the centre supporting the hand of the parents, which is in turn supporting the hand of the child.

I chose a nice green for two reasons – it sticks out, and it goes with the location of the centre itself, which is right on the edge of the Christchurch Red Zone.